This section describes the res... free essay sample

This section describes the research methodology. The purpose of a research design is to obtain valid answers to a research question. This was achieved by using a non-experimental, qualitative approach.3. 1 Data collection method For the purposes of this research, interviews and on-site observation were used to identify participants opinions regarding this subject matter. The main advantage of personal interviews is that they involve personal and direct contact between interviewers and interviewees, as well as eliminate non-response rates, (Fisher, 2005, Wilson, 2003). 3.2 Research Limitations As it is for every study, this dissertation had the following limitations: 1. The size of the sample was relatively small 6 participants. A bigger sample would probably enhance the reliability of the research 2. Qualitative research is not allowing the measurement of the examined problems 3. 3 Research Findings and DiscussionsIn this study, the use of RAD methodology, techniques and related work were reviewed and analyzed. From the information gathered, using RAD methodology to develop software requires minimum planning due to the use of prototypes. We will write a custom essay sample on This section describes the res or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It consumes lesser time and produces quality software but it is only suitable for small to medium sized projects. When RAD methodology is used for complex or large projects, it cannot give required results and quality of system is compromised, since the possibility of the requirement of a complex project changing is very high. RAD is considered a cost effective approach, but on the other hand security issues have been observed when existing components are reused. So, security is an issue to tackle in RAD since one cannot compromise on security. RAD facilitates rapid software development and timely delivery of finished product. Since RAD does not have rigid processes, some implications were found during the literature survey. Some of these implications are, conflicts in responsibilities and roles among the team members, developers have power to take technology driven decision which may be in conflict with the management, and developers deal directly with users so ineffective communication problem occurs because developers often use professional terms which are difficult to understand by a layman. Developers play the key role in implementing RAD techniques and their decision cannot be changed by other team members. Rapid delivery is the main point in RAD so it is normally the main functionalities that are captured. Due to end-user involvement in the development, there may practically be very minimal omission or error during the development. In RAD, even during implementation, change is continuous according to users requirement. 4. 0 SUMMARY AND CONCLUSION4.1 SUMMARY Rapid Application Development is a term coined by James Martin in his book of the same name. It is a system development methodology designed to counter the rigidity of the other structured methodologies. RAD is flexible to changing user requirements and is adapted to accept new inputs, features and functions at every stage of the development. The methodology involves incremental iterations to meet the users need. A RAD project is normally compartmentalized into modules. Each module is individually developed, before being assembled into a single working system. The use of prototyping gives the user something to see, use and review before the final product is developed.RAD is a methodology to use when there is need to create a system that has small scope, is modular in nature, and there is availability of small, experienced and motivated project team. End user, strong management support, and adequate development tools are also necessary for a successful and development of a RAD project. RAD is difficult to implement when the number of team members are large as this always slows down the development process, moreover there are wide range of development tools available for speedy development, hence the need for a smaller team members.RAD is based on a few basic principles: (1) joint design teams with trained and motivated participants from both the development and functional user organiza- tions, (2) integrated computer-aided software engineering (I-CASE) tools to cap- ture requirements and design information and reuse it for software develop ment purposes, and (3) an iterative process for demonstrating the software to users as it is developed, using the immediate feedback to converge on useful solutions and minimize undesired surprises.4.2 CONCLUSIONIn this research, efforts have been made to describe the use of rapid application development in designing, implementing and deploying a computer based information system. It is identified that developing a system in RAD requires the right mix of methodologies, tools, personnel and management. The development cycle in RAD is not rigidly followed, there is always room for addition or withdrawal of functionalities as the user review each prototype that is presented. Timeliness, development of rapid prototypes, and cost effectiveness are noted as the key advantages of using RAD to develop applications. This is due to re-use of existing components, small development team and involvement of the user. RAD is suitable for our developing web applications, e-commerce web sites, inventory systems etc.

Polaroid Promotion Distribution Strategies

Polaroid Promotion Distribution Strategies Polaroid case Product cycle has three main stages; introduction, growth, maturity and decline, Polaroid is an international electronic making company whose products are in the decline stage. In the 1970 to 1990’s, the company’s products were enjoying a large market especially in the camera industry but the invention of instant camera turned around the company’s success.Advertising We will write a custom essay sample on Polaroid: Promotion Distribution Strategies specifically for you for only $16.05 $11/page Learn More When a company is in the decline stage, there are three main options opened to it; develop a products rejuvenation strategy, stop production or create a niche market by harvesting the product. The approach taken by Polaroid is to try to rejuvenate its products, in the efforts of building a brand identity, the company has embarked on massive promotional strategies using prominent musicians. The choice of the characters to v enture in its adverts is triggered by the target market of the company. Lady Gaga and Polaroid chairperson Bobby Sager are on the forefront leading the marketing campaigns. The company is using pull promotional strategies to penetrate the competitive electronic market dominated by Sony, Kodak, and Nikon. Polaroid is not alone in the decline stage; in the 1990’s and early 2000, General Motor Company (GM), enjoyed a large market share in the automobile industry, however the sale started to decline in 2003 until in 2008, an upcoming Toyota Motor company surpassed the GM in sales to be the world largest automobile. Although GM has not given up in the battle for market, its success is limited with its sales declining yearly. Panasonic is another company that is struggling to remain competitive in the changing electronic world. The company was among the world largest electronic producers only to reach its maturity stage in the late 1990’s. The company is heavily investing in modern technology and promotion to compete effectively in the internal arena (Paul Donnelly, 2010). Michael Moore case Business world has been ventured by unethical conducts, in the case of Michael Moore, to secure a contact; he is required to give kickback to the approving authority. The deal is meant to be complicated where the officials of the contacting authority want their 5% share included in the contract amount.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The official wants to corrode with Michael Moore to defraud the government of an eastern European country; on the other hand, Michael Moore can see a door of opportunity if he takes the contract. The situation in the case portrays how unethical, corrupt and irresponsible come people trusted in government offices have become. They are willing to corrode with suppliers for their own benefit. What is important to Michae l Moore is to uphold his integrity and professionalism and refuse the deal. After refusing the deal, he should ensure that the trend stops by informing relevant anticorruption bodies in the country. To create good relations with the companies informing the integrity authorities concerned, Michael Moore should emphasize and let them understand of his moral and professional standing. Through they may hate doing business with him now, in the future he will benefit from the actions. The deal the contracting officials wanted done was a violation of human rights and misuse of office and power. If corruption has to stop, in the business world, both parties to a deal should come out and defend business virtues and integrity. Business integrity and good name is precious than gold and wealth, it would be better to lay off the employees following national and international labour laws than to use corrupt means to remain in the business. Reference Paul P., Donnelly, H.(2010). Preface to Market ing Management. Boston: McGraw Hill.

Solutions to obesity Essay Example | Topics and Well Written Essays - 3000 words

Solutions to obesity - Essay Example This essay "Solutions to obesity" describes the problem of obesity, major causes and also focuses on the way how to prevent it. It is imperative to fight the condition of obesity on the priority basis, not only to induce good health but also to prevent the onset of dreaded diseases in the society. Physical ailments are distressing and take away the mental well being of the individual leading to psychological predicaments. Essentially, devising solution to the condition of obesity is the priority to prevent the creation of detrimental, unattractive and pricey society which squanders too much money on excess and processed food. As with time, health care costs are mounting, together with the cost of processed or fatty food awareness should be generated in the mob towards healthy eating. However, there is not a solo and simple solution to obesity epidemic and therefore solution to obesity relies on the combined efforts of states, society, schools and parents by opting healthy food choice for children, youngsters and families. It is essential that school food options for breakfast and lunch are healthy as well as appealing. Introduction of fruits, vegetables, low-fat dairy foods, whole grains and simultaneous reduction of the access to calorific, high-fat or high sugar containing food items. Using cafeteria to improve awareness for healthy food choice to build an environment where healthy eating is promoted. Seek student input for their eating plans and habits either in the form of discussions, classroom activities or contests.